Conference Schedule

Session

A/B Testing Your Way to Success

  • Saturday, November 11, 2017 - 11:00am to 12:15pm
    | #NAMPC

Description:

You say tomato, I say tomahto—A/B testing will figure out which one gets the sale. A/B testing is a methodology of comparing two slightly different variations of an outreach to see which one performs better. In this interactive session, get hands on with what it means to A/B test and explore both the concepts and the many, many cheap and easy tools that have cropped up to make A/B testing more possible.

Learning Objectives:

  1. Learn what A/B testing is, where, when and how to use it at their arts organization.

  2. Get introduced to the major A/B testing tools in the industry.

  3. Have some fun creating and running some A/B tests in real time.

Presenters

Devon Smith
Co-Founder
Eva Rosenberg
Arts Program Manager