Design Thinking Boot Camp: Driving to Action Through Empathy
- Friday, November 10, 2017 - 1:00pm to 6:00pm
Today, the role of arts marketer is critical to building engagement and executing marketing strategies that deliver impactful outcomes. This requires marketers to be listeners, storytellers, and creative problem-solvers to deliver experiences that delight and captivate audiences.
This preconference is a hands-on, interactive introduction to the tools and mind sets of design thinking, which is a creative problem solving process characterized by a human-centered approach. Put aside a marketing execution conversations for a few hours and focus on better understanding the actual problem.
Join the team from Little Bird Innovation (Memphis, TN) in:
- Learning design thinking fundamentals from initial framing of a problem through deep empathy and understanding of the end user to making your ideas real using rapid prototyping techniques.
- Applying a user-centered perspective that lends itself to thinking strategically about your organization’s outcomes and approaches to successful community building.
Gaining insight on how to bring design thinking into your organization and get others to see its value.