Conference Schedule

Session

Design Thinking Boot Camp: Driving to Action Through Empathy

  • Friday, November 10, 2017 - 1:00pm to 6:00pm

Today, the role of arts marketer is critical to building engagement and executing marketing strategies that deliver impactful outcomes. This requires marketers to be listeners, storytellers, and creative problem-solvers to deliver experiences that delight and captivate audiences.

This preconference is a hands-on, interactive introduction to the tools and mind sets of design thinking, which is a creative problem solving process characterized by a human-centered approach. Put aside a marketing execution conversations for a few hours and focus on better understanding the actual problem.

Join the team from Little Bird Innovation (Memphis, TN) in:

  • Learning design thinking fundamentals from initial framing of a problem through deep empathy and understanding of the end user to making your ideas real using rapid prototyping techniques.
  • Applying a user-centered perspective that lends itself to thinking strategically about your organization’s outcomes and approaches to successful community building. 
  • Gaining insight on how to bring design thinking into your organization and get others to see its value.