Arts Marketing Blog

The Many Hats of the 21st Century Arts Marketer: There is a Solution

by Norah G. Johnson

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

The heart of your personal brand as an artist? Specificity.

by Andrea Wenglowskyj, Sara Jones

Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.

Walk It Out: The Other Side of Brand No One Talks About

by Mr. Chris McLeod

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

How to Create A “Dark Post” On Facebook

by Ms. Ceci Dadisman

Arts marketers, have you ever experimented with so-called “dark posts” on Facebook? There are lots of ways to use them to your advantage!

Our voice is strong and vital—let’s use it!

by David Wyatt

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

Announcing the Launch of the new National Arts Marketing Project Website!

by Laura Kakolewski

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

The Starving Artist Syndrome & How to Cure It

by Lisa Phillips

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

Making Connections through Radical Hospitality

by Ms. Lisa Mallette

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

Oh Snap! What Arts Marketers Need to Know About Snapchat

by Mr. Christopher Williams

As Snapchatters make their way around our cities, attending performances in our venues and viewing exhibitions in our museums, they’re Snapping and sharing those experiences in the moment.

Relevance is a Moving Target for Content

by Nina Simon

Nina Simon's book, The Art of Relevance explores how mission-driven organizations can matter more to more people. The book is packed with inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community.

Arts and Technology: How one Museum’s App is Connecting Visitors and Driving Institutional Change

by Mengdi Ding

The Brooklyn Museum is making great strides with audience engagement through their latest technology tool, the ASK app.