Arts Marketing Blog
Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.
Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.
As Snapchatters make their way around our cities, attending performances in our venues and viewing exhibitions in our museums, they’re Snapping and sharing those experiences in the moment.
Nina Simon's book, The Art of Relevance explores how mission-driven organizations can matter more to more people. The book is packed with inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community.
The Brooklyn Museum is making great strides with audience engagement through their latest technology tool, the ASK app.
Art and artists have historically provided social commentary and a critical lense our society needs, something the arts and culture sector could also contribute.
The pursuit of cultural equity is a journey of mountains and valleys, someone once told me. It is a series of hard climbs, brief moments of celebration, if you’re lucky, and then the progression begins again. It is the type of work we do against our comfort, because it is necessary.
Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.
What can a church show us about marketing . . . How about a slew of audience development activities that could serve as a model for arts organizations?
There are two groups standing on opposites sides of the parking lot. Bruised and battered, knuckles taped up, and ready to go at it again. If it’s your first time, you almost always have to fight. This is the fight club that sometimes happens between the artistic and Marketing departments after a production fails to sell well.
Recently I was privileged enough to conduct a NAMP workshop in Western NY…Buffalo.