Arts Marketing Blog
Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media.
One of the visitor groups that marketers struggle to accommodate is families. One bad experience can alienate multiple generations of potential museum visitors.
I wanted to explore video production to help inform a wide audience about the arts at Lehigh University.
Over the past year, I've produced several webcasts for dance companies. I've included a few insights and considerations for producing your own webcast.
There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity – but wait – there are also many people, miles apart on four continents, watching.
For arts organizations, the ability to skillfully brand art and artists is key to success.
Since the 1970s, the season brochure has been the calling card for performing arts organizations. While this convention continues, rising costs and shrinking direct mail responses has limited its universality.