Arts Marketing Blog
Andy Horwitz, writing in the Atlantic, concludes that the federal government, because it has not adequately supported the National Endowment for the Arts, is contributing to the weakness of the culturally diverse and ethnic arts organizations in the country. He misses two key points and, I believe promotes the wrong solution.
The rapidly changing landscape of technology and the digital experience has led to innovative ground breaking opportunities to connect your arts group with new audiences.
Creativity in the arts has a counterpart in the tech and entrepreneurial sector, so we ventured to neighboring tech firms, and what we heard about the ways in which creativity factors into their work inspired us.
As quickly as we become comfortable with the latest electronic messaging and social media platforms, we find we are playing catch-up on the next important trend or the newest process.
What gets measured gets managed. Is your organization measuring the right things?
We, artists, make products that are themselves high impact experiences. We are experts in making meaningful experiences, and yet we shroud our products, our works of art, in austere identities and formulaic experiences.
This fall, TRG Arts is releasing a video series on the 6 metrics that arts leaders should be tracking and managing. View all the videos in this series here>>
Your organization sets its priorities as an institution by what you collectively decide what to measure.
Each year, in partnership with the Destination Marketing Association International (DMAI), Americans for the Arts honors the synergistic relationship and outstanding cooperative efforts between a Local Arts Agency and its Destination Marketing Organization in two communities across America.
Across the country, arts organizations are constantly seeking ways to do more with less and fundraise creatively and collaboratively. For artist led organizations, this need is only amplified by lack available funds that can be dedicated to operational support, and the need to create an artistic product.
On your website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine. If a landing page is designed well, users will know exactly what you want them to do within five seconds.