Arts Marketing Blog
As non-profit organizations, we have a responsibility to represent our communities, and in some cases, our communities have changed or are rapidly changing and our arts organizations just haven’t adapted.
Music, food, entertainment, and a conglomeration of family, friends, and strangers all in one place: these are just a few things that come to mind when we think of the word “festival.”
The work of becoming a district involves many stakeholders developing an agenda that will raise visibility and cultivate an economic return.
In the current climate of the performing arts, one of the greatest obstacles that marketers face is the constant challenge of boosting attendance while reaching a diverse audience reflecting the community.
Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.
In December of 2012, the rock musician Beck released his latest album, Song Reader. Song Reader didn't come as a CD, or an LP, or a bunch of digital audio files.
I’ve just returned home from what I’ve begun to affectionately call, My Dinner with 11 Amazing Minds, WESTAF’s “Dinner-Vention” held at Djerassi Resident Artists retreat in beautiful Northern California.
This is your goal with the media when it comes to easing the pain of your unending quest for coverage.
When we break audiences down along solely demographic lines we risk oversimplifying what makes people who they are.
Today's independent artists, recognize marketing is something they need to concern themselves with, but they often don't understand how to go about incorporating it into already demanding schedules.
Among audience segments, teenagers are traditionally known to have the lowest profile in museum attendance. Still, there has been a surge in museum programming for teensr.