Arts Marketing Blog

The Artist's Introduction to the Marketing Headspace

by Amy Fredericks

Art can be transient and can be enduring. It can be sold or solely experienced. Still, among the many types of encounters with art, the process of marketing art fits into a peculiar place.

Welcome to the Experience Economy

by Amy Fredericks

New York City Mayor, Bill de Blasio, announced that newly issued city identification cards for undocumented immigrants will include free or discounted memberships to cultural institutions.

Inside Job: Developing Your Marketing Committee

by Mr. Stephen Belth

While we're busy living in the digital age, there are still plenty of analog issues that demand attention, including the very important interface between the Board and Trustees, marketing committee, and the professional marketing staff.

Fearing Fear Itself

by Chad Bauman

As non-profit organizations, we have a responsibility to represent our communities, and in some cases, our communities have changed or are rapidly changing and our arts organizations just haven’t adapted.

Taking It to the Streets: the Festivalization of ArtWeek Boston

by Ms. Mariko Azis

Music, food, entertainment, and a conglomeration of family, friends, and strangers all in one place: these are just a few things that come to mind when we think of the word “festival.”

Are you as Connected as You Think You Are?

by Ms. Meri Jenkins

The work of becoming a district involves many stakeholders developing an agenda that will raise visibility and cultivate an economic return.

Revolutionizing Access: Mixed Blood Theatre’s Radical Hospitality Initiative

by Ms. Mariko Azis

In the current climate of the performing arts, one of the greatest obstacles that marketers face is the constant challenge of boosting attendance while reaching a diverse audience reflecting the community.

Data that matters: three metrics to grow audience relationships

by Ms. Jill Robinson

Prioritizing patronage can have a real impact—on year-over-year revenues, the volume of people attending and visiting arts and cultural organizations, organizational relevance, and more.

What I Learned from Beck (the rock star) about Participatory Arts

by Nina Simon

In December of 2012, the rock musician Beck released his latest album, Song Reader. Song Reader didn't come as a CD, or an LP, or a bunch of digital audio files.

Artist to Philanthropist

by Ms. Kimberly Howard

I’ve just returned home from what I’ve begun to affectionately call, My Dinner with 11 Amazing Minds, WESTAF’s “Dinner-Vention” held at Djerassi Resident Artists retreat in beautiful Northern California.

You Had Me At Hello

by Ms. Surale E. Phillips

This is your goal with the media when it comes to easing the pain of your unending quest for coverage.