Conference Schedule

 Don't miss this action-packed clinic led by Museum Powerduo Nina Simon and Elise Granata of the Museum of Art & History (Santa Cruz, CA).

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Welcome! Nina and Elise will conduct the day's introductions.

Preconference - Relevance
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In a world that is evolving faster than our marketing strategies, those who adapt quickly will thrive like never before. As arts marketing leaders, our roles depend on learning how to create marketing that not only sells to our audiences, but changes them in a way that makes them more loyal, adaptable, and profitable for our organizations.

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Explore concepts designed to help you not only sell to your audience but also change them in a way that will help you achieve your artistic mission and vision.

Preconference - The Sprinting Sessions
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What is Relevance?

01:15 PM to 01:30 PM
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Insiders and Outsiders

01:30 PM to 02:30 PM
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Small Group Exercise #1:

01:30 PM to 01:45 PM

Diagnose an existing piece of arts marketing. How would you enhance the positive cognitive effect? How would you decrease the effort?

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Small Group Exercise #2

02:00 PM to 02:15 PM

Go outside via virtual partner tour. Paint clear picture of insiders and outsiders to the site.

Preconference - Relevance
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Whole Group Check-in

02:15 PM to 02:30 PM

Sharing of relevant learnings thus far. Questions thus far. Desires for where to go further.

Preconference - Relevance
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