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Empowering Your Marketing through Expert Storytelling

Friday, November 10, 2017 - 1:00pm to 6:00pm

How do you communicate the value of the work your organization is doing—whether that means telling someone why they should come sit down and see your play, or promoting that great community initiative to make it a success—and ensure that your organization gets the credit?

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Design Thinking Boot Camp: Driving to Action Through Empathy

Friday, November 10, 2017 - 1:00pm to 6:00pm

This preconference is a hands-on, interactive introduction to the tools and mind sets of design thinking, which is a creative problem-solving process characterized by a human-centered approach.

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DANCE PARTY!

Friday, November 10, 2017 - 6:00pm to 8:30pm

This fall at NAMPC, The Fourth Bluff takes over the Promenade overlooking the Mississippi River for a Friday night Dance Party!

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NAMP Newbie Meet & Greet

Saturday, November 11, 2017 - 8:15am to 8:45am

If this is your first time at the NAMP Conference, grab your breakfast and meet other NAMP Newbies during this morning meet-and-gree

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Opening Keynote with Luba Tolkachyov & Rodrigo Alanis

Saturday, November 11, 2017 - 9:00am to 10:30am

Luba Tolkachyov & Rodrigo Alanis are two of the most exciting visionaries in cultural marketing today.

YOU
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Networking Break

Saturday, November 11, 2017 - 10:30am to 11:00am
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A/B Testing Your Way to Success

Saturday, November 11, 2017 - 11:00am to 12:15pm

You say tomato, I say tomahto—A/B testing will figure out which one gets the sale.

YOUR FUTURE
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Grabbing Attention in a Sea of "Culture"

Saturday, November 11, 2017 - 11:00am to 12:15pm

Who are our competitors when it comes to “cultural” experiences?

YOUR WORLD
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Maximizing This Year's Social Media Streams with the Right Content

Saturday, November 11, 2017 - 11:00am to 12:15pm

So far, in 2017, Facebook has changed its algorithm nine times. And every time, that means the rules change, too—what surfaces, what gets buried, who will see anything you’re trying to put out in the social media world. And they aren’t the only ones.

YOUR WORLD
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Steering your Arts Leader Ship in the New World Order

Saturday, November 11, 2017 - 11:00am to 12:15pm

We thought we had this whole arts management thing figured out, didn’t we? Through two decades of remarkable societal change, organizations have adapted to new audiences, new technologies, and new artistic demands. But today’s America seems so different than just one year ago.

YOU
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Networking Lunch

Saturday, November 11, 2017 - 12:45pm to 2:00pm

Grab lunch and find a seat—this is your opportunity to network, make new friends, and catch up with the old! No programming here, just an old-fashioned gab fest!

 

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Mapping Your Own High Impact Social Media Strategy

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Think of this as Social Media 101—what channels, what for, how much energy, and how to measure success. In this hands-on workshop, learn how to use social media in communicating, marketing, public relations, and fundraising for your nonprofit arts organization.

YOU
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Staying Sane While Selling the Unknown and Marketing the…Hard to Market

Saturday, November 11, 2017 - 2:30pm to 3:45pm

It’s that moment when your artistic director lets you know that she’s scheduling back-to-back 7-hour productions of an obscure but powerful Eastern European translation.

YOU
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Research Round-Up

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Come together to hear briefings on three groundbreaking research projects, and explore what they mean to you and your work. How do arts organizations respond to changing environments and demographics? How much do they know about their audiences? What should they know about their audiences?

YOUR WORLD
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Getting Hands-On to Connect People through Art

Saturday, November 11, 2017 - 2:30pm to 3:45pm

As arts marketers, your work is fundamentally about connection. So it’s time to delve deeper into how the arts can connect people in changing places.

YOUR FUTURE
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Networking Break

Saturday, November 11, 2017 - 3:45pm to 4:15pm
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How to Collect Big-Time Marketing Data on a Small-Time Budget

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Data is crucial to marketing, but boy can it be expensive! But it doesn’t have to be. In this session, learn how arts groups can capture robust marketing and program-evaluation metrics without spending a lot of money on consultants.

YOU
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The Fight Against Audience Attrition

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Why do audiences seem to be disappearing? Is that even true? How can you harness data and good practice to change your trends?

YOUR FUTURE
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Swipe Right: Speed Dating Your Brand

Saturday, November 11, 2017 - 4:15pm to 5:30pm

In this fun and irreverent interactive session, you’ll learn how to critically analyze and talk about a brand and gain takeaways to make your brand stronger.

YOUR WORLD
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How Your Own Demographics Impact Your Marketing Messages

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Y’all, we do not look like the country at large, and that can make it problematic to message the power and impact of your art to the broad community you’re trying to reach. 

YOU
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Daily Recap

Saturday, November 11, 2017 - 5:40pm to 6:00pm

Close out the day with a quick communal check-in -- 20 minutes, 4 questions, and discussions with new friends and colleagues. Pick any room, grab a seat, and debrief!

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Meet the Members Reception

Saturday, November 11, 2017 - 6:00pm to 7:00pm

Everyone is welcome at this casual reception to celebrate those Conference attendees who are members of Americans for the Arts.
#AFTAmember

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Opening Reception at Clayborn Reborn

Saturday, November 11, 2017 - 7:00pm to 9:00pm

On Saturday night, join Americans for the Arts and ArtsMemphis at this year’s Opening Reception at Clayborn Reborn.

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Sunday Plenary: The Secrets to Creative Fulfillment

Sunday, November 12, 2017 - 9:00am to 10:30am

Sunday keynote Alton Fitzgerald White is a critically-acclaimed actor, dancer, and singer who captivates audiences whenever and wherever he performs.

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Networking Break

Sunday, November 12, 2017 - 10:30am to 11:00am
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Book Signing with Alton Fitzgerald White

Sunday, November 12, 2017 - 10:30am

Make sure to join Alton after his speech in CenterStage for a special book signing!

YOUR WORLD
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Using the Staff Resources You Have Now More Effectively

Sunday, November 12, 2017 - 11:00am to 12:15pm

What are the barriers to increasing audience engagement and attendance? If you said, “Budget and staff,” you’re not alone!

YOU
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Purpose-Driven Brands for a Better World and a Better Bottom Line

Sunday, November 12, 2017 - 11:00am to 12:15pm

What happens to your role as a marketer when your institution reimagines its role in your community?

YOUR FUTURE
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Marketing, Disability, Diversity, and Engagement

Sunday, November 12, 2017 - 11:00am to 12:15pm

We are all looking at how to better engage those among us we perceive as different, underserved and disenfranchised.  More often than not, however, disability is considered slightly separated from much of the rest of the diversity continuum.  We find ourselves unsure there, afraid of sa

YOUR WORLD
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Segmenting and Targeting Your Audience Without Breaking the Bank

Sunday, November 12, 2017 - 11:00am to 12:15pm

Learn strategies to meaningfully segment audiences, go beyond demographics, successfully connect based on shared interests and values, and build lasting relationships—without spending a fortune.

YOUR WORLD
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Networking Lunch and Roundtable Discussions

Sunday, November 12, 2017 - 12:45pm to 2:00pm

Enjoy a program-free lunch with your peers, with tables devoted to different topics and mini-sessions—as well as some random conversation starters to get the conversation going!

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Memphis, Community Engagement, and Brand Building

Sunday, November 12, 2017 - 2:30pm to 5:30pm

In this special off-site, 3-hour excursion, explore two amazing site-specific examples of values-based, arts-focused neighborhood development in practice.

YOUR WORLD
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Music, Equality, and the Cultural Soul of the City

Sunday, November 12, 2017 - 2:30pm to 5:30pm

Memphis’ heartbeat carries the rhythms of soul music and the history of civil rights. How do you intersect those strong, identfiable cultural markers with the clear-eyed financial opportunity each can provide to the artists and communities here?

YOUR WORLD
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Conducting Effective Focus Groups for Fun and Profit

Sunday, November 12, 2017 - 2:30pm to 3:45pm

Focus groups aren’t maybe the sexiest thing—but boy are they a great way to actually hear from the actual people you’re trying to sell your art!

YOUR WORLD
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Lightning in a Bottle: 5 Steps to (Maybe) Going Viral on Social Media

Sunday, November 12, 2017 - 2:30pm to 3:45pm

What is the particular alchemy of topicality, reach, and magic that makes 140 characters go viral?  Is there a science to it? Well, sort of.

YOUR WORLD
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One-on-One Coaching

Sunday, November 12, 2017 - 2:30pm to 3:45pm

There’s always a moment that we need personal attention and specific advice regarding the direction of our careers, organizations, or our future. Sometimes an outside pair of eyes and expert opinion on a re-brand, a website design, or a portfolio is invaluable.

YOU
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Networking Break

Sunday, November 12, 2017 - 3:45pm to 4:15pm
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Addressing Social Justice in Organizational Development and Marketing

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Memphis is where it’s at for addressing social justice and community development through arts and culture.

YOUR WORLD
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Failing Fast, Failing Well, Failing Forward

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Failure can be the best--if you learn from it. In an industry that cuts close to the bottom line a lot, however, the pressure not to fail can be high.

YOU
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Using Your Art to Make A Splash in the Digital Space

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Engagement with audiences in the digital sphere requires competing daily with over 5,000+ other brand messages. But you've got a secret weapon: your art!

YOUR WORLD
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Daily Recap

Sunday, November 12, 2017 - 5:40pm to 6:00pm

Close out the day with a quick communal check-in -- 20 minutes, 4 questions, and discussions with new friends and colleagues. Pick any room, grab a seat, and debrief!

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Dine-Around Dinners

Sunday, November 12, 2017 - 7:30pm

Reservation times and locations vary

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Raking in the Bucks through Cultural Tourism

Monday, November 13, 2017 - 9:00am to 10:15am

Cultural Tourism is hot, and it is squarely an arts marketing challenge.

YOUR FUTURE
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Surveying Audiences With Respect and Purpose

Monday, November 13, 2017 - 9:00am to 10:15am

What do you need to know about the people you serve, and how do you get them to tell you? In this highly interactive workshop, break down the steps in surveying audiences from identifying data types to designing questions, avoiding pitfalls, and reporting information.

YOUR WORLD
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You Are the Key to Communicating the Value of the Arts

Monday, November 13, 2017 - 9:00am to 10:15am

In this brainstorming session, let's dig into the what it really means to be in charge of convincing people of the value of the arts.

YOU
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From social media to snail mail, what are the leading strategies for getting the attention of generations X, Y, and Z—and turning them into ticket buyers?

YOUR WORLD
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Closing Keynote with Sam Mallikarjunan

Monday, November 13, 2017 - 10:45am to 12:30pm

Join author, Harvard professor, and growth marketing expert Sam Mallikarjunan as he explores what he calls “one of the most interesting period in the history of marketing.” In an era of disruption, where established incumbents are being disrupted on a daily basis by fast-moving upstar

YOUR FUTURE
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Book Signing with Sam Mallikarjunan

Monday, November 13, 2017 - 12:30pm to 1:00pm

Buy your book before Sam's Keynote at the bookstore in CenterStage!

YOUR FUTURE
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