Conference Schedule

Sunday Plenary: The Secrets to Creative Fulfillment

Sunday, November 12, 2017 - 9:00am to 10:30am

Sunday keynote Alton Fitzgerald White is a critically-acclaimed actor, dancer, and singer who captivates audiences whenever and wherever he performs.

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Networking Break

Sunday, November 12, 2017 - 10:30am to 11:00am
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Book Signing with Alton Fitzgerald White

Sunday, November 12, 2017 - 10:30am

Make sure to join Alton after his speech in CenterStage for a special book signing!

YOUR WORLD
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Marketing, Disability, Diversity, and Engagement

Sunday, November 12, 2017 - 11:00am to 12:15pm

We are all looking at how to better engage those among us we perceive as different, underserved and disenfranchised.  More often than not, however, disability is considered slightly separated from much of the rest of the diversity continuum.  We find ourselves unsure there, afraid of sa

YOUR WORLD
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Segmenting and Targeting Your Audience Without Breaking the Bank

Sunday, November 12, 2017 - 11:00am to 12:15pm

Learn strategies to meaningfully segment audiences, go beyond demographics, successfully connect based on shared interests and values, and build lasting relationships—without spending a fortune.

YOUR WORLD
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Using the Staff Resources You Have Now More Effectively

Sunday, November 12, 2017 - 11:00am to 12:15pm

What are the barriers to increasing audience engagement and attendance? If you said, “Budget and staff,” you’re not alone!

YOU
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Purpose-Driven Brands for a Better World and a Better Bottom Line

Sunday, November 12, 2017 - 11:00am to 12:15pm

What happens to your role as a marketer when your institution reimagines its role in your community?

YOUR FUTURE
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Networking Lunch and Roundtable Discussions

Sunday, November 12, 2017 - 12:45pm to 2:00pm

Enjoy a program-free lunch with your peers, with tables devoted to different topics and mini-sessions—as well as some random conversation starters to get the conversation going!

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Conducting Effective Focus Groups for Fun and Profit

Sunday, November 12, 2017 - 2:30pm to 3:45pm

Focus groups aren’t maybe the sexiest thing—but boy are they a great way to actually hear from the actual people you’re trying to sell your art!

YOUR WORLD
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One-on-One Coaching

Sunday, November 12, 2017 - 2:30pm to 3:45pm

There’s always a moment that we need personal attention and specific advice regarding the direction of our careers, organizations, or our future. Sometimes an outside pair of eyes and expert opinion on a re-brand, a website design, or a portfolio is invaluable.

YOU
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