Conference Schedule

Opening Keynote with Luba Tolkachyov & Rodrigo Alanis

Saturday, November 11, 2017 - 9:00am to 10:30am

Luba Tolkachyov & Rodrigo Alanis are two of the most exciting visionaries in cultural marketing today.

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Steering your Arts Leader Ship in the New World Order

Saturday, November 11, 2017 - 11:00am to 12:15pm

We thought we had this whole arts management thing figured out, didn’t we? Through two decades of remarkable societal change, organizations have adapted to new audiences, new technologies, and new artistic demands. But today’s America seems so different than just one year ago.

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Mapping Your Own High Impact Social Media Strategy

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Think of this as Social Media 101—what channels, what for, how much energy, and how to measure success. In this hands-on workshop, learn how to use social media in communicating, marketing, public relations, and fundraising for your nonprofit arts organization.

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Staying Sane While Selling the Unknown and Marketing the…Hard to Market

Saturday, November 11, 2017 - 2:30pm to 3:45pm

It’s that moment when your artistic director lets you know that she’s scheduling back-to-back 7-hour productions of an obscure but powerful Eastern European translation.

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How to Collect Big-Time Marketing Data on a Small-Time Budget

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Data is crucial to marketing, but boy can it be expensive! But it doesn’t have to be. In this session, learn how arts groups can capture robust marketing and program-evaluation metrics without spending a lot of money on consultants.

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How Your Own Demographics Impact Your Marketing Messages

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Y’all, we do not look like the country at large, and that can make it problematic to message the power and impact of your art to the broad community you’re trying to reach. 

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Using the Staff Resources You Have Now More Effectively

Sunday, November 12, 2017 - 11:00am to 12:15pm

What are the barriers to increasing audience engagement and attendance? If you said, “Budget and staff,” you’re not alone!

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One-on-One Coaching

Sunday, November 12, 2017 - 2:30pm to 3:45pm

There’s always a moment that we need personal attention and specific advice regarding the direction of our careers, organizations, or our future. Sometimes an outside pair of eyes and expert opinion on a re-brand, a website design, or a portfolio is invaluable.

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Failing Fast, Failing Well, Failing Forward

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Failure can be the best--if you learn from it. In an industry that cuts close to the bottom line a lot, however, the pressure not to fail can be high.

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You Are the Key to Communicating the Value of the Arts

Monday, November 13, 2017 - 9:00am to 10:15am

In this brainstorming session, let's dig into the what it really means to be in charge of convincing people of the value of the arts.

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