Conference Schedule

Maximizing This Year's Social Media Streams with the Right Content

Saturday, November 11, 2017 - 11:00am to 12:15pm

So far, in 2017, Facebook has changed its algorithm nine times. And every time, that means the rules change, too—what surfaces, what gets buried, who will see anything you’re trying to put out in the social media world. And they aren’t the only ones.

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Grabbing Attention in a Sea of "Culture"

Saturday, November 11, 2017 - 11:00am to 12:15pm

Who are our competitors when it comes to “cultural” experiences?

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Research Round-Up

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Come together to hear briefings on three groundbreaking research projects, and explore what they mean to you and your work. How do arts organizations respond to changing environments and demographics? How much do they know about their audiences? What should they know about their audiences?

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Swipe Right: Speed Dating Your Brand

Saturday, November 11, 2017 - 4:15pm to 5:30pm

In this fun and irreverent interactive session, you’ll learn how to critically analyze and talk about a brand and gain takeaways to make your brand stronger.

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Book Signing with Alton Fitzgerald White

Sunday, November 12, 2017 - 10:30am

Make sure to join Alton after his speech in CenterStage for a special book signing!

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Marketing, Disability, Diversity, and Engagement

Sunday, November 12, 2017 - 11:00am to 12:15pm

We are all looking at how to better engage those among us we perceive as different, underserved and disenfranchised.  More often than not, however, disability is considered slightly separated from much of the rest of the diversity continuum.  We find ourselves unsure there, afraid of sa

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Segmenting and Targeting Your Audience Without Breaking the Bank

Sunday, November 12, 2017 - 11:00am to 12:15pm

Learn strategies to meaningfully segment audiences, go beyond demographics, successfully connect based on shared interests and values, and build lasting relationships—without spending a fortune.

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Memphis, Community Engagement, and Brand Building

Sunday, November 12, 2017 - 2:30pm to 5:30pm

In this special off-site, 3-hour excursion, explore two amazing site-specific examples of values-based, arts-focused neighborhood development in practice.

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Music, Equality, and the Cultural Soul of the City

Sunday, November 12, 2017 - 2:30pm to 5:30pm

Memphis’ heartbeat carries the rhythms of soul music and the history of civil rights. How do you intersect those strong, identfiable cultural markers with the clear-eyed financial opportunity each can provide to the artists and communities here?

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Lightning in a Bottle: 5 Steps to (Maybe) Going Viral on Social Media

Sunday, November 12, 2017 - 2:30pm to 3:45pm

What is the particular alchemy of topicality, reach, and magic that makes 140 characters go viral?  Is there a science to it? Well, sort of.

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