Conference Schedule

A/B Testing Your Way to Success

Saturday, November 11, 2017 - 11:00am to 12:15pm

You say tomato, I say tomahto—A/B testing will figure out which one gets the sale.

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Getting Hands-On to Connect People through Art

Saturday, November 11, 2017 - 2:30pm to 3:45pm

As arts marketers, your work is fundamentally about connection. So it’s time to delve deeper into how the arts can connect people in changing places.

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The Fight Against Audience Attrition

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Why do audiences seem to be disappearing? Is that even true? How can you harness data and good practice to change your trends?

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Purpose-Driven Brands for a Better World and a Better Bottom Line

Sunday, November 12, 2017 - 11:00am to 12:15pm

What happens to your role as a marketer when your institution reimagines its role in your community?

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Raking in the Bucks through Cultural Tourism

Monday, November 13, 2017 - 9:00am to 10:15am

Cultural Tourism is hot, and it is squarely an arts marketing challenge.

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Closing Keynote with Sam Mallikarjunan

Monday, November 13, 2017 - 10:45am to 12:30pm

Join author, Harvard professor, and growth marketing expert Sam Mallikarjunan as he explores what he calls “one of the most interesting period in the history of marketing.” In an era of disruption, where established incumbents are being disrupted on a daily basis by fast-moving upstar

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Book Signing with Sam Mallikarjunan

Monday, November 13, 2017 - 12:30pm to 1:00pm

Buy your book before Sam's Keynote at the bookstore in CenterStage!

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