Conference Schedule

Networking Lunch

Saturday, November 11, 2017 - 12:45pm to 2:00pm

Grab lunch and find a seat—this is your opportunity to network, make new friends, and catch up with the old! No programming here, just an old-fashioned gab fest!

 

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Research Round-Up

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Come together to hear briefings on three groundbreaking research projects, and explore what they mean to you and your work. How do arts organizations respond to changing environments and demographics? How much do they know about their audiences? What should they know about their audiences?

YOUR WORLD
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Getting Hands-On to Connect People through Art

Saturday, November 11, 2017 - 2:30pm to 3:45pm

As arts marketers, your work is fundamentally about connection. So it’s time to delve deeper into how the arts can connect people in changing places.

YOUR FUTURE
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Mapping Your Own High Impact Social Media Strategy

Saturday, November 11, 2017 - 2:30pm to 3:45pm

Think of this as Social Media 101—what channels, what for, how much energy, and how to measure success. In this hands-on workshop, learn how to use social media in communicating, marketing, public relations, and fundraising for your nonprofit arts organization.

YOU
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Staying Sane While Selling the Unknown and Marketing the…Hard to Market

Saturday, November 11, 2017 - 2:30pm to 3:45pm

It’s that moment when your artistic director lets you know that she’s scheduling back-to-back 7-hour productions of an obscure but powerful Eastern European translation.

YOU
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Networking Break

Saturday, November 11, 2017 - 3:45pm to 4:15pm
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How to Collect Big-Time Marketing Data on a Small-Time Budget

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Data is crucial to marketing, but boy can it be expensive! But it doesn’t have to be. In this session, learn how arts groups can capture robust marketing and program-evaluation metrics without spending a lot of money on consultants.

YOU
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The Fight Against Audience Attrition

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Why do audiences seem to be disappearing? Is that even true? How can you harness data and good practice to change your trends?

YOUR FUTURE
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Swipe Right: Speed Dating Your Brand

Saturday, November 11, 2017 - 4:15pm to 5:30pm

In this fun and irreverent interactive session, you’ll learn how to critically analyze and talk about a brand and gain takeaways to make your brand stronger.

YOUR WORLD
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How Your Own Demographics Impact Your Marketing Messages

Saturday, November 11, 2017 - 4:15pm to 5:30pm

Y’all, we do not look like the country at large, and that can make it problematic to message the power and impact of your art to the broad community you’re trying to reach. 

YOU
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