Conference Schedule

Networking Lunch and Roundtable Discussions

Sunday, November 12, 2017 - 12:45pm to 2:00pm

Enjoy a program-free lunch with your peers, with tables devoted to different topics and mini-sessions—as well as some random conversation starters to get the conversation going!

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One-on-One Coaching

Sunday, November 12, 2017 - 2:30pm to 3:45pm

There’s always a moment that we need personal attention and specific advice regarding the direction of our careers, organizations, or our future. Sometimes an outside pair of eyes and expert opinion on a re-brand, a website design, or a portfolio is invaluable.

YOU
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Memphis, Community Engagement, and Brand Building

Sunday, November 12, 2017 - 2:30pm to 5:30pm

In this special off-site, 3-hour excursion, explore two amazing site-specific examples of values-based, arts-focused neighborhood development in practice.

YOUR WORLD
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Music, Equality, and the Cultural Soul of the City

Sunday, November 12, 2017 - 2:30pm to 5:30pm

Memphis’ heartbeat carries the rhythms of soul music and the history of civil rights. How do you intersect those strong, identfiable cultural markers with the clear-eyed financial opportunity each can provide to the artists and communities here?

YOUR WORLD
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Conducting Effective Focus Groups for Fun and Profit

Sunday, November 12, 2017 - 2:30pm to 3:45pm

Focus groups aren’t maybe the sexiest thing—but boy are they a great way to actually hear from the actual people you’re trying to sell your art!

YOUR WORLD
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Lightning in a Bottle: 5 Steps to (Maybe) Going Viral on Social Media

Sunday, November 12, 2017 - 2:30pm to 3:45pm

What is the particular alchemy of topicality, reach, and magic that makes 140 characters go viral?  Is there a science to it? Well, sort of.

YOUR WORLD
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Networking Break

Sunday, November 12, 2017 - 3:45pm to 4:15pm
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Addressing Social Justice in Organizational Development and Marketing

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Memphis is where it’s at for addressing social justice and community development through arts and culture.

YOUR WORLD
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Failing Fast, Failing Well, Failing Forward

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Failure can be the best--if you learn from it. In an industry that cuts close to the bottom line a lot, however, the pressure not to fail can be high.

YOU
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Using Your Art to Make A Splash in the Digital Space

Sunday, November 12, 2017 - 4:15pm to 5:30pm

Engagement with audiences in the digital sphere requires competing daily with over 5,000+ other brand messages. But you've got a secret weapon: your art!

YOUR WORLD
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