Conference Schedule

Daily Recap

Sunday, November 12, 2017 - 5:40pm to 6:00pm

Close out the day with a quick communal check-in -- 20 minutes, 4 questions, and discussions with new friends and colleagues. Pick any room, grab a seat, and debrief!

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Dine-Around Dinners

Sunday, November 12, 2017 - 7:30pm

Reservation times and locations vary

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Raking in the Bucks through Cultural Tourism

Monday, November 13, 2017 - 9:00am to 10:15am

Cultural Tourism is hot, and it is squarely an arts marketing challenge.

YOUR FUTURE
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Surveying Audiences With Respect and Purpose

Monday, November 13, 2017 - 9:00am to 10:15am

What do you need to know about the people you serve, and how do you get them to tell you? In this highly interactive workshop, break down the steps in surveying audiences from identifying data types to designing questions, avoiding pitfalls, and reporting information.

YOUR WORLD
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You Are the Key to Communicating the Value of the Arts

Monday, November 13, 2017 - 9:00am to 10:15am

In this brainstorming session, let's dig into the what it really means to be in charge of convincing people of the value of the arts.

YOU
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From social media to snail mail, what are the leading strategies for getting the attention of generations X, Y, and Z—and turning them into ticket buyers?

YOUR WORLD
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Closing Keynote with Sam Mallikarjunan

Monday, November 13, 2017 - 10:45am to 12:30pm

Join author, Harvard professor, and growth marketing expert Sam Mallikarjunan as he explores what he calls β€œone of the most interesting period in the history of marketing.” In an era of disruption, where established incumbents are being disrupted on a daily basis by fast-moving upstar

YOUR FUTURE
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Book Signing with Sam Mallikarjunan

Monday, November 13, 2017 - 12:30pm to 1:00pm

Buy your book before Sam's Keynote at the bookstore in CenterStage!

YOUR FUTURE
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About the Conference
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