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Customer Retention is Broken. Here's How to Fix It.

Content sponsored by Spektrix. If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right? The recent Spektrix Benchmark Report highlights a concerning issue for the arts: we’re just not doing well at retaining our customers. And not much has

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Arts and Cultural Solidarity

This post is part of our Marketing Equity and Content blog salon. Art Should Love. I’m sure that wasn’t what you were expecting to read. In the wake of last year’s presidential election results, no matter who you voted for, there emerged feelings and concerns coming up from dark

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Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

This post is part of our Marketing Equity and Content blog salon. As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s

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Please, Do Your Own Facebook Advertising

This post is part of our Marketing Equity and Content blog salon. I make a decent amount of my living when advertisers do not follow the advice offered in the title of this blog post. And certainly many advertisers—some even in the arts space—have compelling reasons to contract with

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Blog

A Perspective on Accessibility

This post is part of our Marketing Equity and Content blog salon. I’ve worked in the “accessibility field” for many years. When I thought about writing a blog for the National Arts Marketing Project, a topic of “3 ways to look at accessibility” was offered up. That

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Engaging a Mid-Size Community with Digital Content

This post is part of our Marketing Equity and Content blog salon. When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you. Big city arts orgs have more access to

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This is Not Your Grandmother’s Arts Scene.

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community and making sure to get butts in seats continues to bite at their

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Send your constituents to NAMPC

In 2014, the St. Johns Cultural Council in St. Augustine, Florida noticed that most organizations have “underutilized capacity” in the form of unsold tickets, slow times during exhibitions, or performances that occur midweek or in other “off season” periods. Therefore, the

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For the Love of Community

“Collaboration Over Competition” was the theme at Create & Cultivate’s New York City event in May, which gathered creative women for a day of networking and encouragement. Since seeing this phrase on Instagram, I’ve spotted this statement (and various renditions of it) on

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Podcast

True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer

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