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Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

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Podcast

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after

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Video

Marketing for Artists 101

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's

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Video

NAMP Ignite Talks: Digital Trends

We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.   In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand

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News / Feature

Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

In 1941, Isamu Noguchi was living in Los Angeles, sculpting portrait busts for Hollywood stars while getting increasingly acquainted with the rich and famous. Then the attack on Pearl Harbor happened — and five months later, the Japanese-American artist was residing in the incarceration camp

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News / Feature

The Best Time to Make a Sales Call in 2017

Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.The takeaway is, the “best time to make cold calls” doesn’t

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News / Feature

Museums Are The Biggest Job Creator You’ve Never Heard Of

I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.  

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News / Feature

The 11 Generation Z Statistics Advertisers Must Know

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen

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News / Feature

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to

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News / Feature

Luxury Brands: 4 Secrets To Marketing In The Digital Age

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.  

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