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Blog

6 Ways Millennials are Changing Charitable Giving

Many people think of millennials as self-centered, selfie-snapping, uber-texting, uber-riding narcissists. Even some millennials share this opinion. Johnny Oleksinski, a millennial himself, wrote in the New York Post: “This is my number one rule: Do whatever millennials don’t. Definite

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Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

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News / Feature

The Power of Visual Storytelling

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance

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News / Feature

How Google Street View Became An Art Form

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip,

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News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

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News / Feature

At Some Museums, the Art Is Now on the Outside

Pictures of a 5-year-old girl from suburban Seattle, dressed up as her heroines — Angela Davis, Rosa Parks and other African-American women who fought for freedom — were shown at the International Center of Photography recently. On Thursday night, they were followed by images of

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Blog

Should Links Open in Same or New Windows/Tabs?

When it comes to whether or not links should open in the same or new windows/tabs, the answer for most arts organizations is straightforward: links should open in the same window/tab. Before diving into why this is the case and how to determine when they should open in new windows/tabs, we’re

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Podcast

Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under

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Blog

Creating the Right Visual Hierarchy for Your Website

“Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs While I am neither a designer nor a marketing expert, I do fall under the category of the typical hasty millennial who will often close out of a tab when I am unable to find the information

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Six Secrets on How to Become Pennsylvania’s Next Hot Arts Marketer

Americans for the Arts’ National Arts Marketing Project (NAMP) and the Pennsylvania Council on the Arts (PCA) have created a new program to give Pennsylvania arts leaders the chance to sharpen their skills and improve their effectiveness in the areas of marketing and audience engagement. Arts

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