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News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

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Infographic

4 Steps to Succeed Your Personal Branding

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

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Toolkit

Artists & Creatives: Define Your Personal Brand in 3 Steps

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following: †Inadequate at articulating what you do (your brand) in person, in writing, and online Overwhelmed with balancing making work, marketing, business and life †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further

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Infographic

A Brand's Narative- The Impact of Brand Storytelling

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

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Infographic

Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

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Podcast

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after

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Blog

The heart of your personal brand as an artist? Specificity.

As an artist, you have a lot on your plate. You have to make your work and nourish your career—all while marketing your work so that you can achieve your personal version of success. It’s not an easy job and no single person will have the same path. Artists, we know you work hard, but

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Blog

Walk It Out: The Other Side of Brand No One Talks About

If you’ve interacted with me for more than five minutes, you know that I have two great loves in life: 1. White Castle. 2. BRAND. (Oh, and somewhere in the conversation I mention my wife and two girls).  And, if you have ever had the fortunate pleasure of participating in one of the

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News / Feature

49 Creative Geniuses Who Use Blogging to Promote Their Art

The Internet has turned selling creative work on its head. No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.Want a publishing deal? You better have built a solid fan base for your work first. Want a chance at a record deal or even

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Blog

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for

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