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Video

NAMP Ignite Talks: Drawing Lines

“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all

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News / Feature

Q&A with Three Stellar Content Creators in the Arts

We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler

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Video

Embrace Pure Randomness

Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their

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Video

What Makes Things Cool?

Ever wonder what exactly makes things cool? Is it the design? The look? The product itself? In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various

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Podcast

Serendipity & Evolution

Jennifer Ferro is the President of KCRW, a nonprofit public radio station based in Los Angeles, CA. Her journey started when she was asked by a friend to volunteer for the station to help record a dance concert and 21 years later she's now overseeing the innovation within the organization. On

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News / Feature

This Shocking Detail Is Going to Change the Way You Use Instagram

Create & Cultivate is an organization that meets in various cities around the country to gather women who are curious creatives and entrepreneurs and discuss topics geared towards marketing & branding. To showcase Instragram—one of the top social media platforms—a panel at their

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News / Feature

Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

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News / Feature

The Power of Visual Storytelling

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance

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News / Feature

How Google Street View Became An Art Form

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip,

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Blog

Creating compelling, share-friendly content for your arts organization

For busy—and often solo—arts marketers, the task of creating engaging, thoughtful social media content can seem daunting at times. You know your social audiences want a post that gets them excited about what you do, that inspires them to interact with you … and maybe even share

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