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Video

NAMP Ignite Talks: The Challenges Ahead

 In this NAMP Ignite Talk, Bryan Joseph Lee of Round House Theatre discusses five major trends that the arts are up against and shares how the field can best address and respond to these trends for a more vibrant future.

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Infographic

Social Media Inflation Index

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

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Publication

What is Culture Track?

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

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News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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Video

Predict This!

Under the alias of Dr. Data, Eric Siegel, Ph.D., founder of Predictive Analytics World and author of the popular and critically acclaimed "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die," today released the first known rap video about predictive analytics in

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News / Feature

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly

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News / Feature

5 Snapchat Metrics You Need To Know

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or

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E-Book

50 Best Tweets from the 2016 National Arts Marketing Project Conference

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others.   

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Blog

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for

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Publication

Americans Speak Out About the Arts: An In-Depth Look at Perceptions and Attitudes About the Arts in America

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

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