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Blog

6 Ways Millennials are Changing Charitable Giving

Many people think of millennials as self-centered, selfie-snapping, uber-texting, uber-riding narcissists. Even some millennials share this opinion. Johnny Oleksinski, a millennial himself, wrote in the New York Post: “This is my number one rule: Do whatever millennials don’t. Definite

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Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

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The Power of Visual Storytelling

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance

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News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

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Blog

Creating compelling, share-friendly content for your arts organization

For busy—and often solo—arts marketers, the task of creating engaging, thoughtful social media content can seem daunting at times. You know your social audiences want a post that gets them excited about what you do, that inspires them to interact with you … and maybe even share

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Blog

Should Links Open in Same or New Windows/Tabs?

When it comes to whether or not links should open in the same or new windows/tabs, the answer for most arts organizations is straightforward: links should open in the same window/tab. Before diving into why this is the case and how to determine when they should open in new windows/tabs, we’re

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News / Feature

How to Sell on Instagram

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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Blog

Creating the Right Visual Hierarchy for Your Website

“Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs While I am neither a designer nor a marketing expert, I do fall under the category of the typical hasty millennial who will often close out of a tab when I am unable to find the information

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Infographic

Social Media Inflation Index

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

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News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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