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News / Feature

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics

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News / Feature

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can

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Blog

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Do you remember the children’s book Caps for Sale? It’s the one about a clever hat peddler who carries his wares stacked high on his head—sometimes as many as 15 or more caps at a time. Predictably, shenanigans ensue. Well, even if you’ve never read this particular

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Blog

Diversity + Inclusion = A Winning Strategy

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired

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Blog

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for

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Publication

Marketing the Arts: Lessons from a Community Marketing Collaboration

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

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Toolkit

pARTnership Movement Tool-Kit: Using the pARTnership Movement Ad Campaign

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your community, and examples of how other organizations around the country have effectively used the ads.

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Blog

When the Arts and Tourism Join Forces: Arts Council Napa Valley

Each year, in partnership with the Destination Marketing Association International (DMAI), Americans for the Arts honors the synergistic relationship and outstanding cooperative efforts between a Local Arts Agency and its Destination Marketing Organization in two communities across America.

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Publication

Monograph: Cultural Tourism: Bridging America Through Partnerships in Arts, Tourism and Economic Development

To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication.

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Publication

Increasing Cultural Participation: An Audience Development Planning Handbook for Presenters, Producers and Their Collaborators

This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.

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