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29 ITEMS FOUND

News / Feature

How I Grew My Twitter Following by 2,400 Percent

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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News / Feature

What Is A Marketing Pixel And Why Should You Care?

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it

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Podcast

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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Video

Embrace Pure Randomness

Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their

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News / Feature

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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Blog

6 Ways Millennials are Changing Charitable Giving

Many people think of millennials as self-centered, selfie-snapping, uber-texting, uber-riding narcissists. Even some millennials share this opinion. Johnny Oleksinski, a millennial himself, wrote in the New York Post: “This is my number one rule: Do whatever millennials don’t. Definite

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Publication

Participation in Arts and Culture: The Importance of Community Venues

"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in community venues, representing an untapped market for some cultural groups."

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Infographic

Social Media Inflation Index

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

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Publication

What is Culture Track?

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

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News / Feature

The 11 Generation Z Statistics Advertisers Must Know

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen

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