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Performing Artist Companion - Aesthetic Perspectives: Attributes of Excellence in Arts for Change

The Performing Artist Companion to Animating Democracy’s framework, Aesthetic Perspectives: Attributes of Excellence in Arts for Change, offers ideas and insights to help performing artists and performance companies apply the framework to address their needs and interests.  Aesthetic Perspectives aims to enhance understanding and evaluation of creative work at the intersection of arts and community/civic engagement, community development, and justice. It offers 11 artistic attributes that elevate aesthetics in civically and socially engaged art, expand the criteria for considering aesthetics, and promote appreciation of the rigor required for effective work. Author Mark Valdez outlines ways performing artists and companies can apply and adapt the framework in: sharpening how they describe work in artist statements, grant proposals, and reflective writing; planning and developing a new project to ensure due attention to aesthetic values and priorities in both process and product; creating a shared language with collaborators; and examining creative practices and defining indicators of artistic success to evaluate the work.

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News / Feature

How to Sell on Instagram

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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Toolkit

Artists & Creatives: Define Your Personal Brand in 3 Steps

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following: †Inadequate at articulating what you do (your brand) in person, in writing, and online Overwhelmed with balancing making work, marketing, business and life †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further

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Podcast

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after

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Video

Marketing for Artists 101

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's

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Blog

The heart of your personal brand as an artist? Specificity.

As an artist, you have a lot on your plate. You have to make your work and nourish your career—all while marketing your work so that you can achieve your personal version of success. It’s not an easy job and no single person will have the same path. Artists, we know you work hard, but

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Podcast

How to Talk About Your Art Even if You’re A Hopeless Introvert

Artists typically have the hard skills needed for an art business: painting, drawing, etc. It’s the soft skills, like talking to buyers and closing a sale, that we often need to catch up on. In this episode, guest Vanessa Van Edward, a friendly expert in body language and sales, goes over how

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E-Book

Making Your Life as an Artist

Thank you for choosing this life which can be hard. And hard to explain.

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Podcast

Artistic Budgeting

Managing finances usually isn’t the first thing on an artist’s mind. But with the help of Elaine Grogan Luttrull, a C.P.A. and owner of a company devoted to improving financial literacy among artists, it doesn’t have to be a pain. In this podcast episode by the College Art

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Blog

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for

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