Resource Library

34 ITEMS FOUND

Podcast

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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News / Feature

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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News / Feature

How to Sell on Instagram

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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News / Feature

Are You Pricing Dynamically?

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower

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News / Feature

Museums Are The Biggest Job Creator You’ve Never Heard Of

I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.  

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Blog

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for

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Publication

Marketing the Arts: Lessons from a Community Marketing Collaboration

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

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Publication

Everyones Internet Art Car Weekend Orange Show Center for Visionary Art Sponsorship Case Study

Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more than 150,000 for a parade and related events. Now 18 years old, this event has inspired other art car events throughout the US, but Houston's Art Car Weekend is a signature event, the biggest and best. This case study discusses the need and process of gaining sponsorships for the program.

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Infographic

Infographic: Crowdfunding Success Statistics & How You Should Raise Money Online

GoGetFunding shares strategies for a successful crowdfunding campaign in their 2013 Crowdfunding Success Statistics infographic.

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