Resource Library

65 ITEMS FOUND

News / Feature

Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

Add to Favorites
News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

Add to Favorites
Video

NAMP Ignite Talks: The Challenges Ahead

 In this NAMP Ignite Talk, Bryan Joseph Lee of Round House Theatre discusses five major trends that the arts are up against and shares how the field can best address and respond to these trends for a more vibrant future.

Add to Favorites
Podcast

Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under

Add to Favorites
Infographic

Social Media Inflation Index

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Add to Favorites
Publication

What is Culture Track?

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Add to Favorites
News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

Add to Favorites
News / Feature

Are You Pricing Dynamically?

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower

Add to Favorites
News / Feature

How She Built a $50 Million Postcard Empire

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time. While digital hogs the headlines, direct mail has

Add to Favorites
Video

Inside the Mind of a Master Procrastinator

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out

Add to Favorites

Pages

Resource Library Home