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Sharing a Staged Performance Across the World - Part 1

It is December 14, 2008. There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity – but wait – there are also many people, miles apart on four continents, watching this new dance simultaneously.

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Blog

Iconic Branding

For arts organizations, the ability to skillfully brand art and artists is key to success. Through the celebration and translation of artists' iconic works into a distinctive brand identity, arts organizations can draw more attention to their art, artists, and offers. Additionally, arts

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Why the Letter Works Better

Since the 1970s, the season brochure has been the calling card for performing arts organizations. While this convention continues into the 21st century, rising costs and shrinking direct mail responses has limited its universality. Arts marketers need alternatives. Supplementing, and more typically

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Podcast

NAMPRadio Episode 7: Customer Psychology and the Unexpected Power of Surveys

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches. NAMPRadio Recommends Matt

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NAMPRadio Episode 6: Winning Strategies to Attract Media Attention

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk to Journalist Bobbi Booker about the changes in the media industry over the last few years and the effects those changes are taking on our interactions with media contacts. Bobbi offers some great do's and don'ts

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NAMPRadio Episode 5: Why Stand In Line When You Can Get Online: Online Ticketing Systems

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Justin Karr about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project. NAMPRadio

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NAMPRadio Episode 4: Content Management Systems for Fun and Nonprofit!

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith question  David Dombrosky about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla. From the Mailbag This

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Podcast

NAMPRadio Episode 3: Will That Arts Administration M.A. Help You Land Your Dream Job?

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Andrew Taylor, Director of the Bolz Center for Arts Administration at the University of Wisconisn about the advantages and disadvantages of getting a graduate degree in arts administration. NAMPRadio Recommends

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NAMPRadio Episode 2: Highlights from the 2009 National Arts Marketing Project Conference

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith reminisce with Alison Schwartz about the 2009 National Arts Marketing Project Conference that recently took place in Providence, RI. They'll also discuss their thoughts on potential speakers for 2010 National Arts Marketing

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Podcast

NAMPRadio Episode 1: Decoding Marketing Metrics

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith are joined by Steven Roth. The group disucss ways to build measurement into you marketing efforts and share some of their stories in what has worked (and hasn't worked) for them. From the Mailbag We answer a question by

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