Resource Library

1321 ITEMS FOUND

News / Feature

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

Add to Favorites
News / Feature

How Googlers Avoid Burnout (And Secretly Boost Creativity)

For many of us it's hard to detach ourselves from work. We've got so much going on that it's difficult to truly enjoy the weekends and our time off because our minds are constantly running with things to do. Chade-Meng Tan noticed this within himself and among his fellow Googlers and, in

Add to Favorites
News / Feature

This Shocking Detail Is Going to Change the Way You Use Instagram

Create & Cultivate is an organization that meets in various cities around the country to gather women who are curious creatives and entrepreneurs and discuss topics geared towards marketing & branding. To showcase Instragram—one of the top social media platforms—a panel at their

Add to Favorites
Video

NAMP IGNITE Talks: What does it take to be Innovative?

In this NAMP Ignite Talks, Chris Denson, Director of Ignition Factory at OmnicomMediaGroup USA and Creator/Host of Innovation Crush Podcast Series, discusses what it takes to be innovative from a business perspective. From building a diverse team to learning how to preemptively problem solve and

Add to Favorites
Blog

6 Ways Millennials are Changing Charitable Giving

Many people think of millennials as self-centered, selfie-snapping, uber-texting, uber-riding narcissists. Even some millennials share this opinion. Johnny Oleksinski, a millennial himself, wrote in the New York Post: “This is my number one rule: Do whatever millennials don’t. Definite

Add to Favorites
News / Feature

Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

Add to Favorites
News / Feature

The Power of Visual Storytelling

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance

Add to Favorites
News / Feature

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics

Add to Favorites
News / Feature

How Google Street View Became An Art Form

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip,

Add to Favorites
News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

Add to Favorites

Pages

Resource Library Home