Resource Library

1296 ITEMS FOUND

Video

Predict This!

Under the alias of Dr. Data, Eric Siegel, Ph.D., founder of Predictive Analytics World and author of the popular and critically acclaimed "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die," today released the first known rap video about predictive analytics in

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News / Feature

Are You Pricing Dynamically?

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower

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E-Book

Lean Content Marketing: How to Create Content on a Budget

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

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Infographic

What is a Local Arts Agencies

This infographic provides an overview of what Local Arts Agencies are, how they are funded, and how they serve their communities.

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Video

Discover the Arts & Culture of Memphis (and the home of #NAMPC 2017!)

National Arts Marketing Project (NAMP) Conference is heading to Memphis, TN: the home of rhythm, soul, blues, & rock and roll.

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Infographic

4 Steps to Succeed Your Personal Branding

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

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Video

The Data Center Mural Project: Behind the Scenes

It may start with a sketch by Oli-B, but it takes a team to transform the Google data center in St. Ghislain into a vibrant mural. Want to learn more about the Data Center Mural Project? Check out their website!

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Podcast

The Internet of Earth Things

What happens when you take a Boeing-grade rocket scientist and send him all over the planet with National Geographic? You birth an entirely new industry. Shah Selbe is one of the key pioneers of Conservation Tech, a field that combines social media, technology, science and social psychology to solve

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News / Feature

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly

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Toolkit

Artists & Creatives: Define Your Personal Brand in 3 Steps

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following: †Inadequate at articulating what you do (your brand) in person, in writing, and online Overwhelmed with balancing making work, marketing, business and life †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further

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