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News / Feature

The Do's and Don'ts of Infographic Typography

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective. Different designers

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News / Feature

Facebook’s Snapchat Envy Shows In Its New Stories And Camera

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the

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News / Feature

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can

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News / Feature

The Amazing Winners of the Smithsonian’s 14th Annual Photo Contest

The Smithsonian has just announced the winners of the 14th Annual Photo Contest. This year, they received more than 48,000 submissions from photographers in 146 countries and territories.From Pradeep Raja Kannaiah’s Grand-Prize-winning shot of women praying in Indonesia’s Istiqlal Mosque

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News / Feature

6 Brand Certifications to Make You a Better Social Media Marketer

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

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News / Feature

How She Built a $50 Million Postcard Empire

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time. While digital hogs the headlines, direct mail has

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E-Book

Instagram for Creatives: Your Guide to Followers Likes and Growing Your Business

Instagram is an amazing place to network, find inspiration, and engage with a community of like-minded creatives. It’s time to make Instagram work for your creative business.

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Infographic

The Psychology of the Perfect Marketing Video

6 Steps to Creating the Perfect Marketing Video

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Video

Inside the Mind of a Master Procrastinator

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out

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Blog

Six Secrets on How to Become Pennsylvania’s Next Hot Arts Marketer

Americans for the Arts’ National Arts Marketing Project (NAMP) and the Pennsylvania Council on the Arts (PCA) have created a new program to give Pennsylvania arts leaders the chance to sharpen their skills and improve their effectiveness in the areas of marketing and audience engagement. Arts

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