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SUBMIT YOUR CONFERENCE PROPOSAL FOR #NAMPC 2017!

Americans for the Arts invites you to submit a session proposal for 2017 National Arts Marketing Project (NAMP) Conference, November 10–13. Submit your ideas, and then join us in Memphis on November 10-13, where  650+  arts leaders will explore how arts marketing and audience

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Infographic

A Brand's Narative- The Impact of Brand Storytelling

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

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Podcast

Maz Jobrani - Why I Am Not a Terrorist

What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are

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E-Book

The Comprehensive Guide to Content Promotion

How to Generate More Leads Through Strategic Content Distribution

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Infographic

Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

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Podcast

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after

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Video

Marketing for Artists 101

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's

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Blog

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Do you remember the children’s book Caps for Sale? It’s the one about a clever hat peddler who carries his wares stacked high on his head—sometimes as many as 15 or more caps at a time. Predictably, shenanigans ensue. Well, even if you’ve never read this particular

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Video

NAMP Ignite Talks: Digital Trends

We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.   In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand

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Blog

The heart of your personal brand as an artist? Specificity.

As an artist, you have a lot on your plate. You have to make your work and nourish your career—all while marketing your work so that you can achieve your personal version of success. It’s not an easy job and no single person will have the same path. Artists, we know you work hard, but

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