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Blog

Creating the Right Visual Hierarchy for Your Website

“Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs While I am neither a designer nor a marketing expert, I do fall under the category of the typical hasty millennial who will often close out of a tab when I am unable to find the information

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Podcast

Businesses Behind Bars with Chris Redlitz

5 years ago, Chris Redlitz walked into San Quentin prison for the first time. He came out a changed man...luckily only 3 hours later. The serial entrepreneur and technology visionary had reluctantly visited to speak to inmates about entrepreneurship, but the passion he witnessed in that room

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Infographic

Social Media Inflation Index

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

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Publication

What is Culture Track?

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

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News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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Video

Predict This!

Under the alias of Dr. Data, Eric Siegel, Ph.D., founder of Predictive Analytics World and author of the popular and critically acclaimed "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die," today released the first known rap video about predictive analytics in

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News / Feature

Are You Pricing Dynamically?

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower

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E-Book

Lean Content Marketing: How to Create Content on a Budget

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

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Infographic

What is a Local Arts Agencies

This infographic provides an overview of what Local Arts Agencies are, how they are funded, and how they serve their communities.

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Video

Discover the Arts & Culture of Memphis (and the home of #NAMPC 2017!)

National Arts Marketing Project (NAMP) Conference is heading to Memphis, TN: the home of rhythm, soul, blues, & rock and roll.

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