Past Workshops

Workshops

The Artist’s Post-Digital Playbook for Marketing and Engagement

  • Mar 23, 2017
  • Resources for Individual Artists
  • Laguna Beach, CA

In this workshop, we’ll explore some of the most commonly utilized tactics for marketing and audience engagement from top industries and businesses. We will investigate the media consumption habits of today’s arts patrons. We will then use these insights to inform a strategic approach to marketing communications with a focus on audience growth.

Planning for Success: The Business of Art Basics

  • Dec 20, 2016
  • Resources for Individual Artists
  • Garden City, ID

Artists in Boise, ID learned the necessary planning skills to take their careers to the next level in today’s marketplace.

The Art of Relevance: Mattering More to More People

  • Oct 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Denver, CO

175 Denver-based arts leaders learned to increase the relevance of their work to the many audience segments and communities that they serve through.

Not All Marketing Dollars Are Created Equal … And That’s Okay

  • Oct 07, 2016
  • Revenue, Strategy and Planning
  • Laguna Beach, CA

30 arts organizations studied effective budget allocation and learned to create an integrated marketing plan in order to maximize impact, minimize cost, and measure effectiveness—no matter budget size.

Imagine. Innovate. Ignite. Next-Level Marketing for 21st-Century Arts Audiences

  • Aug 18, 2016
  • Digital Marketing and Social Media, Innovation, Strategy and Planning
  • Wichita Falls, TX

In this 101-level workshop, 30 arts organizations from Wichita Falls, TX gained practical skills and innovative tools for arts marketing and audience engagement while demonstrating the power of collaboration.

 

Creating Diverse Audiences for Dynamic Community Engagement

  • Jul 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Raleigh, NC

Performing arts organizations in Raleigh, NC gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities. 

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