Past Workshops

Digital Marketing and Social Media Workshops

Social Media Bootcamp: Novice to Ninja

  • Apr 10, 2017
  • Digital Marketing and Social Media, Strategy and Planning
  • Buffalo, NY

This social media bootcamp is guaranteed to set you on the path to getting your social media chops up to snuff and enhance what you already know.  Through discussion, interactive and practical exercises, and case studies, this one day training program promises to take all the intimidation out of the world of social media and show you that no matter if you are a novice or a ninja, social media can be one of the most effective ways to connect with your audiences, build your brand, and grow your revenues. 

Imagine. Innovate. Ignite. Next-Level Marketing for 21st-Century Arts Audiences

  • Aug 18, 2016
  • Digital Marketing and Social Media, Innovation, Strategy and Planning
  • Wichita Falls, TX

In this 101-level workshop, 30 arts organizations from Wichita Falls, TX gained practical skills and innovative tools for arts marketing and audience engagement while demonstrating the power of collaboration.

 

Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification

  • Mar 30, 2016
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Purcellville, VA

As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integrated marketing and communications strategies.
 

Marketing for Individual Artists: Strategies for Designing and Building an Online Presence

  • Mar 03, 2016
  • Digital Marketing and Social Media, Resources for Individual Artists, Strategy and Planning
  • Laguna Beach, CA

Over 50 established artists focused on enhancing their online presence, including websites, digital portfolios, social media, e-communications, and e-commerce.

Leveraging Social Media for Audience Acquisition and Engagement

  • Nov 20, 2015
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Laguna Beach, CA

Over 50 arts organizations learned the best practices for engaging younger audiences as well as the practical tools and implementable strategies for staying-ahead-of-the-marketing and audience engagement curve through the use of social media.
 

Social Media 101 and 201

  • Oct 26, 2015
  • Digital Marketing and Social Media, Strategy and Planning
  • Dover, DE

In a two-part series, 250 arts organizations learned the best practices and strategies to compete in the ever-evolving world of social media.
 

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