Past Workshops

Strategy and Planning Workshops

Social Media Bootcamp: Novice to Ninja

  • Apr 10, 2017
  • Digital Marketing and Social Media, Strategy and Planning
  • Buffalo, NY

This social media bootcamp is guaranteed to set you on the path to getting your social media chops up to snuff and enhance what you already know.  Through discussion, interactive and practical exercises, and case studies, this one day training program promises to take all the intimidation out of the world of social media and show you that no matter if you are a novice or a ninja, social media can be one of the most effective ways to connect with your audiences, build your brand, and grow your revenues. 

The Art of Relevance: Mattering More to More People

  • Oct 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Denver, CO

175 Denver-based arts leaders learned to increase the relevance of their work to the many audience segments and communities that they serve through.

Not All Marketing Dollars Are Created Equal … And That’s Okay

  • Oct 07, 2016
  • Revenue, Strategy and Planning
  • Laguna Beach, CA

30 arts organizations studied effective budget allocation and learned to create an integrated marketing plan in order to maximize impact, minimize cost, and measure effectiveness—no matter budget size.

Imagine. Innovate. Ignite. Next-Level Marketing for 21st-Century Arts Audiences

  • Aug 18, 2016
  • Digital Marketing and Social Media, Innovation, Strategy and Planning
  • Wichita Falls, TX

In this 101-level workshop, 30 arts organizations from Wichita Falls, TX gained practical skills and innovative tools for arts marketing and audience engagement while demonstrating the power of collaboration.

 

Creating Diverse Audiences for Dynamic Community Engagement

  • Jul 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Raleigh, NC

Performing arts organizations in Raleigh, NC gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities. 

Building, Diversifying, and Sustaining New Audiences

  • Jul 12, 2016
  • Audience & Community Engagement, Strategy and Planning
  • St. Louis, MO

Grantees of the Regional Arts Commission of St. Louis developed a framework that helped identify, invite and cultivate an audience in a way that reflects artistic and organizational values.

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