Past Workshops


Imagine. Innovate. Ignite. Next-Level Marketing for 21st-Century Arts Audiences

  • Aug 18, 2016
  • Digital Marketing and Social Media, Innovation, Strategy and Planning
  • Wichita Falls, TX

In this 101-level workshop, 30 arts organizations from Wichita Falls, TX gained practical skills and innovative tools for arts marketing and audience engagement while demonstrating the power of collaboration.


Creating Diverse Audiences for Dynamic Community Engagement

  • Jul 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Raleigh, NC

Performing arts organizations in Raleigh, NC gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities. 

Building, Diversifying, and Sustaining New Audiences

  • Jul 12, 2016
  • Audience & Community Engagement, Strategy and Planning
  • St. Louis, MO

Grantees of the Regional Arts Commission of St. Louis developed a framework that helped identify, invite and cultivate an audience in a way that reflects artistic and organizational values.

Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level

  • Apr 04, 2016
  • Data & Analytics, Strategy and Planning
  • Santa Fe, NM

25 Santa Fe arts organizations expanded their understanding of successful marketing tactics, connected and collaborated with colleagues, and took home an actionable plan for implementation at their organizations.

Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification

  • Mar 30, 2016
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Purcellville, VA

As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integrated marketing and communications strategies.

Culture Track In Action: How to Translate Audience Insights into Innovative Strategies

  • Mar 26, 2016
  • Data & Analytics, Innovation, Strategy and Planning
  • Denver, CO

Building on key themes that emerged from the Culture Track study, Denver-based arts organizations explored critical shifts in audience behavior, investigating how the findings relate to the Denver landscape. 


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