Past Workshops


Audience Segmentation & Analysis

  • May 15, 2015
  • Digital Marketing and Social Media, Strategy and Planning
  • Fort Lauderdale, FL

Local organizations learn the importance of crafting a digital marketing strategy that fits each organization’s unique needs and goals.


Chaos, Order, and Innovation

  • Apr 24, 2015
  • Strategy and Planning
  • Ft. Collins, CO

Do you thrive on structure and planning? Or relish the more spontaneous aspects of your work? These opposing principles were the focus of "Chaos, Order, and Innovation.”

Digital Marketing: Utilizing Google for Advertising and Funding

  • Mar 20, 2015
  • Digital Marketing and Social Media, Strategy and Planning
  • Agusta, GA

This workshop focused on the unique regional marketing challenges of Augusta arts organizations, emphasizing skills in digital marketing, including best practices for online advertising, Google Grants, and SEO. 

Marketing for the Individual Artist

  • Mar 14, 2015
  • Audience & Community Engagement, Resources for Individual Artists, Strategy and Planning
  • St. Augustine, FL

In-depth marketing training was provided to local individual artists to increase cultural tourism.

A Map to Success: Crafting a Marketing Plan for Young Musicians

  • Jan 30, 2015
  • Audience & Community Engagement, Branding, Strategy and Planning
  • Evanston, WY

Young Musicians learned how to better market their diverse programs to regional audiences.


Workshops by Category: