Upcoming Workshops

There are no upcoming workshops at this time; please try again later, or view our Past Workshops section for examples and resources from prior NAMP workshops!

Past Workshops

Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level

  • Apr 04, 2016
  • Data & Analytics, Strategy and Planning
  • Santa Fe, NM

25 Santa Fe arts organizations expanded their understanding of successful marketing tactics, connected and collaborated with colleagues, and took home an actionable plan for implementation at their organizations.

Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification

  • Mar 30, 2016
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Purcellville, VA

As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integrated marketing and communications strategies.

Culture Track In Action: How to Translate Audience Insights into Innovative Strategies

  • Mar 26, 2016
  • Data & Analytics, Innovation, Strategy and Planning
  • Denver, CO

Building on key themes that emerged from the Culture Track study, Denver-based arts organizations explored critical shifts in audience behavior, investigating how the findings relate to the Denver landscape. 


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