Open Call for Conference Session Proposals

Submission Guidelines

 2017 National Arts Marketing Project (NAMP) Conference
November 10-13
MEMPHIS, TN

 SUBMIT YOUR CONFERENCE SESSION PROPOSAL 

Americans for the Arts invites you to submit a proposal for the 2017 National Arts Marketing Project (NAMP) Conference, November 10-13 in Memphis, TN. This internationally recognized conference by and for arts marketers and audience engagement specialists focuses on skill-building and is designed to provide attendees with concrete marketing tools and audience engagement strategies that have immediate practical application in the field. It features three days of discussions around marketing strategy and insights, audience engagement, branding, digital strategy, social media, leadership, equity, innovation, and more.

I. KEY DATES

  • Call for Conference Proposals Open: March 27, 2017
  • Deadline to Submit Proposals: May 8, 2017
  • Acceptance Notifications: June 9, 2017

II. PROPOSAL DESIGN

  1. TRAINING EXPERTISE/EXPERIENCE
    If you are the primary contact submitting the session proposal, you are encouraged -- on behalf of yourself, your co-panelists, or all --  to include at least (1) piece of supporting evidence that demonstrates training expertise/experience, and/or a proven ability to teach others/effectively engage the audience.* Examples may include:

  • letter(s) of support
  • videos/audio recordings/slide decks from past presentations
  • testimonials
  • webinar presentations
  • resumes
  • slideshare
  • other supporting documents (feel free to get creative!)

*Proposals that include supporting evidence may be given a higher ranking in the selection process. If you have URL that contains your supporting evidence, please e-mail it here.

  1. LEARNING OBJECTIVES.
    All proposals must include a minimum of three (3) learning objectives. These should be clear, concrete, and have direct applicability to the field.

  2. CONFERENCE THEME.
    Identify one (1) of the three (3) conference themes your proposal is best suited for (You, Your World, or Your Future), and tell us why! Refer to section III on this page to learn more about this year's themes.

  3. FORMAT.
    This year, we are looking for a variety of session formats: proposals may be submitted as panels, hands-on tech learning labs, interactive workshops, Ignite presentations, inspirational talks, research, fishbowls, and more!

  4. DIVERSITY AMONG CO-PANELISTS:
    The strongest proposals reflect a diverse range of presenters. Beyond just new faces, NAMP is seeking proposals with panels made up of various organizational types, sizes, and disciplines, as well as a mix of arts practitioners (versus solely submissions with just consultants). Importantly, in diversifying our presenter roster, NAMP is looking for expertise from arts leaders of all races, ethnicities, vocations, budget sizes, communities, and budget sizes. Proposals that list two presenters from the same organization will be given low priority during the selection process.

    Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.


III. THIS YEAR'S TALKS WILL REVOLVE AROUND THREE CORE THEMES:

  • YOU: What area(s) of expertise do I need to refine or expand? What new skill(s) do I need to learn to be effective in my individual career? What do I need to succeed?

  • YOUR WORLD: What information does the field need in order to navigate the current environment: What resources can we leverage? What best practices can we share? What new and fresh ideas can we replicate?

  • YOUR FUTURE: What is your vision for the future? What is your organization’s vision of the future? What is our collective vision for the future? How do we reach it? What barriers stand in our way?


IV.  READY TO GET STARTED? HERE ARE SOME IDEAS TO GET YOUR CREATIVE JUICES FLOWING.

 START YOUR PROPOSAL NOW. 

YOU

YOUR WORLD

YOUR FUTURE

Marketing Audit & Strategy  

Local & National Demographic Shifts

A/B Testing/Iterative Optimization

Digital Strategy

National & Environmental Trends: (Political, Environmental, Socio-Cultural, & Technological)

Foresight: Trend mapping, spectrums of impact, and exploration around what the future may hold.

Brand Strategy & Brand Positioning

The 21st Century Arts Attendee

The Future of Mobile

Audience Engagement

Recent Changes in Arts Consumer Behavior

Wearable Technology, Virtual Reality, Augmented Reality

Public Relations

Pop Culture

Integrated Advertising

Content Marketing

Digital Disruption

New Models for Diversity, Equity, Inclusion, and Accessibility

Revenue Generation

Barriers & Motivations to Arts Participation

Human Centered Design Thinking

Pricing Models

Market Research

Customer Experience Design

Data & Analytics

Team Diversity

Lean Marketing

Leadership

Micro-Influencer Marketing

VR

Storytelling/Narrative Mechanics

The State of Social Media Demographics – 2017 Benchmarks

Storymaking

Sales

Budget Management and Allocation

Authentic Community Engagement

Social Media

Global Marketing

Collaborations and Cross-Sector Partnerships

E-mail Marketing

Design Psychology

1:2:1 Advertising

SEO

UX Design Statistics

The Future of Facebook Advertising

Google AdWords Metrics

Metrics and KPIs

Marketing Automation

Data-driven content strategies

Context is King

Optimization

(Better) Video Content

Relevant Marketing; Relevant Brands

Multi-Channel Outreach

Audience Retention

Connecting brand purpose with customer demand

Humanized Marketing and Sales

Behavioral Science

Neuroscience

Prototyping

Inbound

The Power of Data-Driven Insights

Analytics 2.0: Engaged and effective measuring 

Branding Equity

Mission-Centric Engagement

Artificial Intelligence