Preconferences

Design Thinking Boot Camp: Driving to Action Through Empathy

Kick off your 2017 NAMP Conference experience with this immersive, half-day preconference delivered by Zack Perry and Nicole Heckman, co-founders of Little Bird Innovation. This hands-on workshop will set aside marketing strategy conversations, allowing you to immerse  yourself into the techniques of human-centered design, prototyping, cross-disciplinary collaboration and creative problem solving to impact your arts and culture organization. You'll gain the skills to become a better listener, storyteller, and creative problem solver to deliver arts experiences that delight and captivate your audiences. And it's this empathetic listen-learn-and-respond approach that's the premise behind design thinking.

And with the 21st Century arts marketer playing such a critical role in engagement, the design process makes things more provocative because we're designing ideas, not validating them. Don't miss this innovative experience to try ideas out as  you flush out language you can use to articulate what the functional benefits of these ideas are.

Save Your Spot Today to:

  • Learn design thinking fundamentals: from initial framing of a problem through deep empathy and understanding of the end user, to making your ideas real using rapid prototyping techniques.

  • Apply a user-centered perspective that lends itself to thinking strategically about your organization’s outcomes and approaches to successful community building.  

  • Gain insight on how to bring design thinking into your organization and get others to see its value.

 

Empowering Your Marketing through Expert Storytelling

This one was such a hit at the Annual Convention that we’re bringing it back for NAMP!

How do you communicate the value of the work your organization is doing—whether that means telling someone why they should come sit down and see your play, or promoting that great community initiative to make it a success—and ensure that your organization gets the credit?

As marketers, you’re at the frontlines of telling the story of your organization and your art. That type of storytelling is both deceptively simple and extraordinarily challenging. This special preconference, built out of one of the most popular sessions at the 2017 Annual Convention, leads you through a hands-on exploration of how to tell a good story. How do you change a mind? How do you get to the heart of what your work is doing? How can you use images, words, testimonials, and advocates in the community to bring your story to the fore in a sea of crowded, conflicted, attention-seeking narratives?

Join Joe Lambert, founder and executive director of StoryCenter, for this five-hour, hands-on experience. StoryCenter, an Oakland-based nonprofit, was founded in 1993 with the mission of creating spaces for transforming lives and communities through the acts of listening to and sharing stories. StoryCenter has partnered with organizations like Adobe, the Anne E. Casey Foundation, the Centers for Disease Control, the American Film Institute, the National Gallery of Art, and AlternateROOTS to teach people from all walks of life how to create and share stories of the work they do through both analog and digital media.

 
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