A/B Testing Your Way to Success
- | #NAMPCSaturday, November 11, 2017 - 11:00am to 12:15pm
You say tomato, I say tomahto—A/B testing will figure out which one gets the sale. A/B testing is a methodology of comparing two slightly different variations of an outreach to see which one performs better. In this interactive session, get hands on with what it means to A/B test and explore both the concepts and the many, many cheap and easy tools that have cropped up to make A/B testing more possible.
Learn what A/B testing is, where, when and how to use it at their arts organization.
Get introduced to the major A/B testing tools in the industry.
Have some fun creating and running some A/B tests in real time.