As the role of arts and culture organizations evolve, there has been a shift in the way artists and organizations are working within communities. As individuals and organizations work to use their art as a way to more holistically serve their communities, the term “community engagement” has become a somewhat sexy term. However, there is still much confusion as to what actually constitutes authentic community engagement and how this differs from what is considered audience engagement. This session will take a look at audience engagement and community engagement, the similarities and differences between the two, and how you can create meaningful community engagement opportunities through your work.

During this Session, Attendees will: 

1. Attendees will learn how to define audience engagement

2. Attendees will learn how to define community engagement

3. Attendees will learn authentic and meaningful ways to engage their community