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Big Strategies & Real Tactics for Connecting Artists, Audience, and Place

  • Oct 12, 2017
  • Audience & Community Engagement
  • Palm Desert, CA

At this workshop in Coachella Valley, you’ll learn how to quickly develop smart strategies and applicable tactics to help you and your arts organization better reach and engage both new and returning audiences. By taking the best practices from across the country and working collaboratively with neighboring arts organizations, you’ll not only be raising visibility for your own organization but for the entire region’s arts offering.
This full-day seminar offers practical application of branding, advertising, and audience development tactics founded on straightforward principles to help guide your plans for years to come. Start with a primer on your organization’s mission and follow that thread through to a communications strategy and a marketing plan including tips on low-cost, high-impact digital advertising and tactics to attract and retain patrons. 
During your time, you’ll be able to network with aligned artists and administrators and collaboratively develop new skills with the region’s creative community to promote cultural tourism in the Coachella Valley that expands event-based success throughout the remainder of the year. Participants will learn about successful Cultural Tourism case studies, beneficial management structures, and collaborative programming, all of which build momentum and solidarity among participants and support collaborations and partnerships. Along with this, participants will gain a more sophisticated understanding on how the power of cultural tourism marketing will have a strong impact on each organization’s individual marketing, audience development, and branding efforts long after the conclusion of the workshop. 
During this workshop, attendees should expect to:
  • Learn how to articulate your organization’s unique artistic offering to a variety of constituencies—most importantly, your prospective patrons. 
  • Develop a marketing plan for any budget.
  • Learn the right optimization questions to ask and actions to take to ensure your current and future marketing efforts achieve maximum exposure/engagement for minimum cost.
  • Learn best practices for Cultural Tourism management, policy, and programming.

Workshop Information

Date & Time:

12 October 2017 - 8:30am to 4:30pm


UCR Palm Desert Center (Auditorium)

75080 Frank Sinatra Drive

Palm Desert, CA


Register Now

Workshop Presenter(s):

Director, Arts Strategies
Director of Arts and Culture

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