If you’ve read part 1 of this blog (the why of rebranding) and have decided your motives are pure and your rationale for rebranding is solid, now the real work begins. Here are some things to think about.

Whether you’re looking at a major overhaul or a minor refresh, setting about to rebrand your organization is not an easy task, nor one to be entered into lightly. Here are some things to think about first.

Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had.