If you’ve read part 1 of this blog (the why of rebranding) and have decided your motives are pure and your rationale for rebranding is solid, now the real work begins. Here are some things to think about.
Whether you’re looking at a major overhaul or a minor refresh, setting about to rebrand your organization is not an easy task, nor one to be entered into lightly. Here are some things to think about first.
Who are you thinking about when you’re activating audiences? Who are you inviting to the conversation with your marketing campaign? Who are you missing? Who are you leaving out, intentionally or not?
How often have you felt that if your arts organization only had more data, you could reach new audiences? But if you only gather data from a pool of individuals who are already paying attention, then you are missing out on a much-needed conversation with new audiences.
How are we in the performing arts responding to new cultural awareness in our audiences, especially as we revive classic works from the Western canon that include outdated representations of race?
The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.
Arts organizations can help individual artists succeed by providing professional development opportunities that build artists’ sustainability and capacity, thereby boosting our nation’s overall creative economy. Here are 7 essential tools that can empower artists as entrepreneurs.
I can track most of the most important moments of my career in nonprofits arts with experiences with Americans for the Arts. Whether it's live in-person convenings, the exhaustive and accessible research, or their movement building policy work, I've benefited enormously from the resources made available to me as an Americans for the Arts member.
Americans for the Arts and I share a common vision: we both see arts as the solution. The value of art in our everyday lives is what brought me to my job as Marketing and PR Coordinator at Silk Road Rising, where I was a patron before I was an employee.
I discovered and joined Americans for the Arts as an undergraduate student interested in arts management. Americans for the Arts’ services, particularly for emerging arts leaders, have been invaluable in these early stages of my career.
Americans for the Arts and The Seattle Office of Arts & Culture will host the annual National Arts Marketing Project Conference at The Westin Seattle in Seattle, Washington on November 9-12, 2018. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty.
Focusing on the Western part of Pennsylvania, the second Cohort of this program will participate in an intensive two-year curriculum that provides all participants the opportunity to build new skills in arts marketing and audience engagement. Applications for the 2018-2020 program are open through April 27, 2018.
Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals.
Americans for the Arts and ArtsMemphis will host the annual National Arts Marketing Project (NAMP) Conference in Memphis, Tennessee, November 10-13, 2017. The largest gathering of arts marketers in the country, the conference is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts and culture organizations can remain relevant in the era of consumer control.
On November 10-13, the NAMP Conference and more than 650 arts marketers from across the country will head to Memphis, TN to explore latest arts marketing trends, skills and innovations in technology. Register by August 25 to lock in early-bird pricing and save up to $100.
Americans for the Arts members can apply for one of five scholarship opportunities to attend the 2017 National Arts Marketing Project (NAMP) Conference in Memphis.
From the beginning, the goal of the NAMP program has been to connect, strengthen, and advance our nation’s growing community of arts marketers. The new website provides arts marketers with an improved and dynamic digital space to grow and connect in their community, with four distinct spaces to get smarter, get together, get involved, and get inspired.
Americans for the Arts and the City of Austin Economic Development Department will co-host the annual National Arts Marketing Project Conference in Austin, Texas, November 11-14, 2016. More than 650 arts marketing professionals from around the country will gather to explore the changing landscape of arts marketing and audience engagement.
Americans for the Arts, the leading organization for advancing the arts and arts education in America, today announced Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The first cohort of participants will start in July 2017.
Anyone in the art market who was not already paying attention to the social media platform Instagram had to sit up and take notice in April after the actor Pierce Brosnan visited the showroom of Phillips auction house in London. Mr. Brosnan snapped a selfie in front of a work he admired: the “Lockheed Lounge,” a space-age aluminum chaise longue by the industrial designer Marc Newson.
British theater company Little Earthquake gave 100 primary school children the creative reins for a recent original production, granting them the opportunity to be centrally involved in the play’s development, creation, and promotion. The Young Producers project, in partnership with Black Country Touring, Arts Connect West Midlands, and Wolverhampton’s Arena Theatre, placed the children at the center of the creative process in commissioning and creating a brand-new piece of theater for family audiences.
Composer Jimmy López will make his operatic debut at the Lyric Opera of Chicago this winter, largely thanks to the decision to upload his vocal music onto YouTube. After an extensive quest for a composer to musically adapt Ann Patchett’s novel Bel Canto to the operatic stage, Lyric Opera came across Lopez’s samples on YouTube and immediately contacted him.
Americans for the Arts has partnered again with Destination Marketing Association International (DMAI) for the 2015 Arts Destination Marketing Award.
ATLANTA – Nov. 6th, 2014 - Americans for the Arts and the City of Atlanta Mayor’s Office of Cultural Affairs will co-host the annual National Arts Marketing Project (NAMP) Conference in Atlanta Nov. 7–10. More than 600 arts marketing professionals from around the country will gather to explore the future of arts marketing and audience engagement.
On Oct. 1, the Wallace Foundation announced they are launching a new six-year $40 million initiative focused on audience building for performing arts. The initiative will provide four-year grants to a select cohort of organizations around the country. Wallace will be inviting 80 organizations to submit proposals and will fund approximately 25 of them.
Wallace President Will Miller just shared the news in a webinar featuring guest panelists:
KRIS wine and Americans for the Arts have teamed up again to help support arts education through the Art of Education contest. Now in its 5th year, the contest awards 16 schools in the US a total of $25,000 in grants to improve academic achievement through quality arts education. As more states continue to cut arts education budgets, every extra dollar towards arts education helps!
All three of our National Arts Marketing Project Conference keynotes have been announced, and it's quite the lineup.
Don't miss the chance to hear all-around pop culture expert Steve Stoute, internationally acclaimed contemporary movement artist Elizabeth Streb, and artist/successful entrepreneur Sha Hwang!
