arts marketing

Intersecting Cultures: Latinos and New Media

Ethnic diversity and use of technology are two of the fastest growing influences in our society, yet very little is said about the intersection of the two of them. This webinar will address the latest studies on Latino consumers as heavy users of new media. Find out how this cultural group is using technology, the reasons behind its use, and its implications for the arts and culture sector. 

Be Sure Your Cell Phones Are Turned ON: Marketing to Today's Mobile Arts Audience

This webinar will explore the new and ever-developing field of mobile marketing.  It will cover the ways Artsopolis itself has experimented with targeting the mobile market, as well as highlight the experiences of local arts groups. From creating buzz around an event to increasing ticket sales, to patrons generating content during an arts experience, the presenter will demonstrate that there is a segment of people willing to "do your work for you" if you can just reach them.

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