I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

The case for sending a “NAMP Team” to the National Arts Marketing Project Conference to increase their marketing and advertising skill levels, which in turn will serve to attract and entertain more visitors and residents in your community.

As creatives, we need to shift our focus from seeing each other as competitors to seeing each other as our greatest source of inspiration.

There is always a gap to fill. I took my frustration with the job hunt and turned my personal solution into a public resource for my sector.

Several community organizations are working to create innovative solutions that improve access to capital related to Memphis’s creative class.

Data shows that millennials are just as generous as previous generations. But when it comes to how they give, their means and methods are significantly different.

Here are a few things arts marketers can do to make the process of developing social content simpler, more straightforward … and maybe even more fun.

To determine when links should open in the same or new windows/tabs, let's approach the question from a contemporary web environment.

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

This first-of-its-kind skill-building initiative combines best practices with new trends to give you and your organization the confidence to compete within the state's diverse and exciting arts space.

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

The world is in constant change and is becoming more dominated by technology. Therefore, you should use all of your “technology weapons” to stand out from the crowd and create a successful arts marketing campaign.

Why is it important that we get these terms right? As we work to communicate the value of the work that we do, it’s important to paint an accurate and authentic picture. It is only once we acknowledge the work we are currently doing that we are able to grow.