For arts marketers, it’s no secret that the engagement models of yesterday are being cast off in favor of fresh, bold ideas to boost audience development and revenue.  If we’re keeping track, however, some of the new approaches that have been successful for organizations across the country would have seemed downright weird in decades past.  Inviting naked cyclists into a museum to find new audiences?  Bringing art to the local laundromat to promote community dialogues?  Bringing random strangers together to interpret permanent collection pieces?  These concepts may seem bold, but f

Over 500 arts marketers from across the nation gathered together for the 2015 National Arts Marketing Project (NAMP) Conference, November 6-9, in Salt Lake City, Utah. Together, we explored the newest trends in social media, google analytics, wearable technology, audience engagement, and more.

6,500+ tweets were captured at #NAMPC 2015. In this e-book, you’ll get a glimpse into the forward-thinking marketing strategies, inspirational moments, and innovative ideas exchanged on the #NAMPC tweet deck. Our newest compilation of tweets includes:

On November 8-11 in Portland, Oregon, a charged group of over 675 arts marketers came together for “Powered by Community,” one of the largest National Arts Marketing Project Conferences to date. They shared best practices, tales of success, and practical takeaways about connecting with the communities that empower our art. Thousands of tweets captured the energy and learning resonating at #nampc.

The Hilton Austin is currently sold out for the night of Thursday, November 10. If you planned on arriving that day, we recommend you make a reservation at the hotel for the remaining dates of the Conference then email us your confirmation along with your need for a room on the November 10 to events@artsusa.org. Americans for the Arts staff will work with the hotel to try to get you a November 10 reservation and will reach out to you as soon as possible with an update!

Advertising with ArtsMarketing.org puts organizations and individuals serving the arts in touch with the people who are most receptive to the helpful tools and solutions they provide. There's no better touchpoint for movers and shakers in arts marketing than an advertisement on ArtsMarketing.org or the monthly e-newsletter. Want to see exactly what your advertisement will look like on our site or in our e-newsletter?  Contact us and we'll be happy to send you a sample. Some quick facts about advertisements on artsmarketing.org:

Take advantage of this unique opportunity to garner visibility and brand recognition among hundreds of marketing, communications, development, and management professionals in the arts.

Register Now!There are three easy ways to register for the 2016 National Arts Marketing Project Conference in advance! Make sure that you register by the Early-Bird deadline of August 26 to save big and lock in your spot! Questions? Contact us by phone at 202.371.2830.

TWO IN-DEPTH MARKETING CLINICS. ONE RADICAL CONFERENCE EXPERIENCE.  The Sprinting Sessions: A Workshop on Arts Marketing, Change, and the Connection EconomyIn a world that is evolving faster than our marketing strategies, those who adapt quickly will thrive like never before.

FUELING CHANGE
16th Annual National Arts Marketing Project (NAMP) Conference
Austin, Texas. November 11-14, 2016

  We would also like to thank the Applied Materials Foundation, the City of Austin Economic Development Department / Cultural Arts Division, Wyatt Brand—Design | PR | Strategy, Big Medium, the Austin Emerging Arts Leaders, Dripping Springs Vodka, and Topo Chico for their generous support of the 2016 National Arts Marketing Project Conference.

Instagram: Share your #Austin journey at NAMPC on instagram! Share your instagrams with @americans4arts using #nampc.Twitter: It starts now and goes all year long! Get in on the conversation with other conference goers using the hashtag #nampc.

We look forward to seeing you at the Hilton Austin Hotel November 11-14! The city of Austin is going to be a great host for the NAMP Conference and below you’ll find all the info you need to plan your trip from getting here and getting around to where to stay and how to make the most of your time in this culturally rich city. Hotel InformationAir Travel Ground TransportationDiscover Austin 

Twice a month, the ArtsMarketing Newsletter delivers insights and ideas that you can use immediately to enhance the creativity and effectiveness of your marketing programs. You also get updates on the National Arts Marketing Project (NAMP) Conference, upcoming workshops, and other important developments.  

On November 11, come to Austin a day early to work side-by-side with arts marketing experts Adam Thurman (Court Theatre, Chicago, IL) and Linda Butler (The Contemporary Jewish Museum, San Francisco, CA) to advance your marketing career. Blaze through a series of activities that allow for exponential growth within your organization.  During The Sprinting Sessions, you'll receive:

When people look to your organization, are they seeing a reflection of themselves in the art? Or, are they seeing something that feels distant from themselves, their lives, and their identities? Something…irrelevant?As arts marketers, we strive to provide arts experiences that are meaningful, valuable, and relevant. But establishing relevance isn't about linking up with what's #trending. It's about connecting with what's inside people's hearts.

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Coming soon!

We are pleased to offer scholarships to arts professionals throughout the country to assist them in participating in the 2016 National Arts Marketing Project Conference.We are no longer accepting applications for Americans for the Arts National Opportunities or Local Opportunities.National Opportunities from Americans for the Arts* *Must be an individual member of

• Join Americans for the Arts
• Bring a Colleague to the Conference (Buy One, Discount One)
• Save in Numbers: Group Registrations
• Apply for a Scholarship
• Student? Click Here!
• Be a conference Volunteer!

Explanation of Deadlines for Registration RatesEarly-Bird: Registration must be received or postmarked no later than Friday, August 26, 2016.Advance: Registration must be received or postmarked no later than Friday, October 28, 2016. Onsite: Registration will be available on site through Monday, November 14, 2016.In order to be eligible for any discount/special rate, registrations must be completed online or via the paper form postmarked by the above deadlines.Online

Salvador AcevedoVP of Strategy, ScansionSan Francisco CASara BillmannDirector of Marketing and Communications, University Musical SocietyAnn Arbor, MIAlan S.

The Salt Lake City Arts Council, founded in the late 1970s, was created to ensure that the community established a local arts organization to provide public programming and support for the arts.

The National Arts Marketing Project Conference would not be possible without the commitment, wisdom, and encouragement of our local host, the City of Austin Economic Development Department, as well as our tireless Conference Committee.The Cultural Arts Division of the City of Austin’s Economic Development Department provides leadership and management for the City’s cultural arts programs and for the economic development of arts and cultural industries.

Once you land at Austin-Bergstrom International Airport (AUS), you’ve got a short trip to Hilton Austin Hotel, the NAMP conference headquarters. A variety of transportation options are available at the Austin-Bergstrom International Airport as there is no complimentary shuttle to the Hilton Austin Hotel. Please Note:  If you notice a Hilton Austin shuttle at the airport, this is NOT for the conference headquarters.

The Austin-Bergstrom International Airport (AUS) is located just 10 miles from the Hilton Austin Hotel, the conference headquarters.We’ve made it easy for you to come to the 2016 National Arts Marketing Project Conference! Simply contact MacNair Travel Management by telephone (202.640.5831) or e-mail (dmackanick@macnairtravel.com) for discounts and special fares.

As a part of this preconference, participants will:

Mark your calendars for the opening reception at Salt Lake City's Main Library. Not just for bibliophiles, the award-winning library was designed by internationally acclaimed architect Moshe Safdie and embodies the idea that a library is more than a repository of books and computers; it reflects and engages the city's imagination and aspirations. The imagination continues as you sample local culinary creations and watch performances by local artists.

Thanks to Salt Lake City for hosting the 2015 National Arts Marketing Project Conference. To all our attendees, find presenter slides, photos, videos, a storify of social media highlights, and more HERE! We’re still receiving slides and blogs about the conference, so bookmark this page and check back for more!

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