Arts organizations collect rich data on how users engage on their sites, but far too often that data is used solely for monthly performance reports, which means so much valuable data is unused. In fact, Capacity Interactive's latest Arts Industry Digital Benchmark Study reports that 70 percent of arts organizations struggle with analysis.

In this session, we will discuss the importance of going beyond using your website data for reporting; highlighting methods for approaching website analysis when you're not sure where to start. We will demonstrate how to brainstorm, conduct, and act on analyses that will give insight on who your users are, where they are coming from, and what they are doing once they get to the site.

Participants will walk away with inspiration and tools for taking their website analytics practices to the next level, regardless of their knowledge coming in.