Conference Schedule
Session
Fueling Evangelism in the Arts
- Saturday, November 16, 2019 - 11:00am to 12:15pm
Word of mouth is likely one of the top sources attendees cite when asked how they heard about your events. However, marketers spend a lot of time and money getting new people in the door and less effort providing tools and resources to help evangelists spread the word. Evangelists are patrons that already know and love your organization and will use their networks to advocate on your behalf.
In our digital world, people are connected like never before. We know that what people say about our organizations is 12.8 times more important than what we say about it as marketers (source: IMPACTS research). How can you give a megaphone to your evangelists so they can do the marketing for you?
This session will look at examples of evangelism in the arts across museums, theaters, and music venues and give you ideas and inspiration to rethink your marketing mix to fuel it.
During this Session, Attendees will:
1. Understand that customers are now your marketing department.
2. Understand the Flywheel (https://ideas.capacityinteractive.com/the-flywheel-a-new-model-for-arts-...).
3. Learn how to create a 21st Century marketing budget that fuels evangelism.
