Arts Marketing Blog

Engaging a Fan Base: Arts Patrons as Fanatics

by Whit Bones

What can we, as arts marketers, learn from sports marketers about how they cultivate a culture of fandom? How can we benefit from thinking about our patrons as fanatics?

Ballin’ on a Budget? Five Reasons Why You Need to be Using Canva

by Ellen Kehl

Arts marketers, if you’ve never used the online design platform Canva, then you need to change that—starting today! Here are five reasons why.

Help, I’m Marketing and I Can’t Get Up

by Norah G. Johnson

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

What does hosting a birthday party for a hotel duck have to do with arts marketing?

by Erika Juran

Participating in a special marketing initiative for Pennsylvania arts administrators gave our organization the tools we needed to expand our reach and strengthen our storytelling strategies.

Customer Retention is Broken. Here's How to Fix It.

by Kate Mroczkowski

Content sponsored by Spektrix. For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

Arts and Cultural Solidarity

by Erika Juran

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

by Mr. Ryan Antony Nicotra

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

Please, Do Your Own Facebook Advertising

by Joseph Yoshitomi

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

A Perspective on Accessibility

by Ms. Beth Prevor

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

Engaging a Mid-Size Community with Digital Content

by Colleen Cook

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

This is Not Your Grandmother’s Arts Scene.

by Ruby Lopez Harper

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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